Any time, any place, anywhere

First, what exactly do we mean by mobile web? There have been false starts before...

We're talking about putting full-blown website functionality in the palm of your customers' hands. Whether by PDA or by smartphone, the arrival of properly spec'd mobile browsers now means that content and functionality can be delivered pretty much anywhere (see how 3G and WiFi are driving the market, fulfilling the 'any time anywhere' promise).

So mobile web has arrived, but what does this mean to you? If you think any of your stakeholders may find themselves holding a smartphone, iPhone, iPodTouch or PDA, with time on their hands, then ask yourself - 'how long before they start browsing?' Idly logging on is one thing, but specific need is quite another. Customers, suppliers, opinion formers, employees - all will increasingly expect to be able to get a 'full fat' version of your site when they're out and about, without the hassle of powering up their laptops. They'll use their BlackBerrys, iPhones and Androids.

So forget WAP (the mobile operators have). Proper websites fully optimised for mobile browsers are fast becoming de rigueur. Since becoming an Ericsson technology partner in 2000, Monitor Media has developed strong mobile web development skills. Today, we are the only agency in the UK, and quite possibly the world, to have developed a mobile web application that has been certified by Vodaphone.

Call us if you'd like to know how to make your site accessible to mobiles, and how you can deliver impressive mobile functionality.